Custom one-page websites
A website for your business that was written, not generated. No template underneath it, no page builder, no build step. One person designs it, codes it, and checks it against a standard you can read further down this page.
Actually coded, finished by hand.
The standard
Most small business websites now come out of the same handful of tools, and they share the same tells. You have seen them without knowing their names. Below: the six tells, each one shown beside what you get instead. Then two whole sites you can scroll, one generated and one finished. Then this page measured against the list.
Pill buttons, softened cards, corners rounded because the tool's default was rounded. It is the single fastest way to spot a template.
Square corners on every element, including the favicon in the browser tab. Nothing on the page is a leftover setting.
Colour fading into other colour behind the headline because the empty space made someone nervous.
A single colour that marks what matters: the price, the button, the thing to read next. Everywhere else, restraint.
A system font stack is the absence of a decision, so your brand looks different on every phone. Then one word in the headline is set in a script face for personality. That word is the tell.
A display face and a reading face, picked for the business, served from your own site so nothing is fetched from Google to render your name.
Seven to nine near identical blocks in a row: heading, three cards, button, repeat. Scroll and nothing changes.
Fewer, longer, and different from one another. This page has four. Yours will have as many as it needs and not one more.
Every idea in its own floating box with its own drop shadow, so nothing on the page is more important than anything else.
Rules, borders and type size do the work. When something is in a box on your page, it is because it earned one.
"We leverage a client centric approach to deliver solutions." Nobody says that out loud, and nobody reads it.
Your prices, your town, your hours, the question people ring you with. Specific is the whole difference, and it cannot be templated.
Both windows change together: the same fictional business, the default on the left and the finished page on the right.
What a template does with the brief. Every tell left in, built as an exhibit in its own document.
What a person does with the same brief, finished to this standard.
Every business here is fictional. The defaults are separate documents built to show the tells, so nothing in them enters the code of this page, which is what the counts below measure.
The counts come from this page's own code. The specimens in the list are images and the default above is its own document, so neither enters them. Open the source and check. If you buy a site, the same receipt comes with it.
Proof
A dental practice, a coffee bar, an electrician and a barbershop, each taken from a blank file to a finished page against the same six tells, then measured. All four are demonstration concepts for fictional businesses and say so on screen, which is the point: nothing in them is inherited from a template or borrowed from anyone. Open any of them and count.
Fictional business
Dental practice · Light
A practice page built around the two things that keep people out of the chair: not knowing what happens next and not knowing the price. A printed plan walkthrough and a comfort section that reads like a person wrote it.
Open the page
Fictional business
Coffee bar · Dark
A dark editorial page for a neighbourhood cafe. The menu set as a list rather than a grid of cards, and a room section that answers what customers actually ask: outlets, wifi, dogs, and where it is quiet.
Open the page
Fictional business
Electrician · Light
A trade page for a one van residential electrician. The quote before the wall is opened, a marquee of the real towns served, and four kinds of job laid out so a homeowner knows which one they have.
Open the page
Fictional business
Barbershop · Dark
A one chair shop with the prices set as a table, timed honestly, and house rules written the way the barber would say them. Dark ground, cream type, one oxblood accent.
Open the pageThe person is Caleb Pierce, in Orlando. One developer, no studio, no handoff to a junior. He is also the solo developer of SALTWRATH, a game on Steam, which is the other thing he finishes. Every site here is designed, coded, and checked by him, and he answers the email.
How it works
There is no call to book and no proposal to wait for. The brief is short on purpose: the four things a page needs to be about you rather than about websites. Payment comes first because it is what starts the clock.
The brief goes through your own email app and the payment through Stripe. This page loads no third party script and stores nothing you type. Card payments open the moment Stripe finishes checking this site; until then the button emails me and the payment link comes back by reply. Prefer to write it yourself? hello@actuallycoded.com.